Aura’s holiday campaign reintroduced its connected photo frame to a younger, broader audience with the concept Snap it. Frame it. Share Better.—a solution to the problem of digital photo overload. As Art Director, I led the visual approach across product photography and video, developed storyboards for motion content, and collaborated with animation teams to craft assets for TV, social, and digital. The result was a cohesive, emotionally resonant campaign that spanned the US and Europe.